K-Swiss Sportstyle

Sportstyle was launched by K-Swiss for Fall Winter 2009. As the co-merchandiser for this collection, I provided feedback on line architecture, branding, theme, color, pricing, and distribution for the domestic U.S. market. The collection was designed out of Australia and Amsterdam. Sales came primarily from Asia and Europe. Working through assortment planning helped highlight key learnings, which directly affected the strategic planning and the future direction of the collection.

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