Oakley As the merchandiser for the Technical Outerwear, Golf , Swimwear, and Surf collections, my focus was twofold: increase margins substantially and reorganize the collection, including missing entry price points. The Technical Outerwear category was growing in sales every year, due to well-designed products. However, it was losing money and suffered in volume, due to […]
K-Swiss Sportstyle Sportstyle was launched by K-Swiss for Fall Winter 2009. As the co-merchandiser for this collection, I provided feedback on line architecture, branding, theme, color, pricing, and distribution for the domestic U.S. market. The collection was designed out of Australia and Amsterdam. Sales came primarily from Asia and Europe. Working through assortment planning helped
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18th & Main Danny Ortega and Chris Eckhardt approached me to help them develop a collection of Men’s & Women’s apparel which forges Main Street style and performance apparel necessary for the Gold Course. We developed our own fabrics for tops and bottoms and created a unique collection fusing style inside and out of every
