Innovative

Oakley

Oakley As the merchandiser for the Technical Outerwear, Golf , Swimwear, and Surf collections, my focus was twofold: increase margins substantially and reorganize the collection, including missing entry price points. The Technical Outerwear category was growing in sales every year, due to well-designed products. However, it was losing money and suffered in volume, due to […]

Oakley Read More »

K-Swiss Performance

K-Swiss Performance K-Swiss had a small selection of apparel when I joined the company. As the merchandiser, and sometimes fill-in designer, the apparel collection grew from under $1M in annual sales to over $12.5M in the three years I was there. The apparel and accessories developed into a broad selection spanning multiple collections, such as

K-Swiss Performance Read More »

K-Swiss Sportstyle

K-Swiss Sportstyle Sportstyle was launched by K-Swiss for Fall Winter 2009. As the co-merchandiser for this collection, I provided feedback on line architecture, branding, theme, color, pricing, and distribution for the domestic U.S. market. The collection was designed out of Australia and Amsterdam. Sales came primarily from Asia and Europe. Working through assortment planning helped

K-Swiss Sportstyle Read More »

Mahana Estates

Mahana Estates I was selected by the Board of Woollaston Estates to spearhead the rebranding of the company. This project included the entire collection of wine for the domestic and international markets, as well as the additional business verticals (Cellar Door, Kitchen, Villa, Weddings & Events.) Previous to the rebrand project, the company had a

Mahana Estates Read More »

18th & Main

18th & Main Danny Ortega and Chris Eckhardt approached me to help them develop a collection of Men’s & Women’s apparel which forges Main Street style and performance apparel necessary for the Gold Course.  We developed our own fabrics for tops and bottoms and created a unique collection fusing style inside and out of every

18th & Main Read More »

Movmoda

Movmoda Movmoda is a line of performance lingerie conceived by Kerry Mann and Nancy Swanson. Kerry and Nancy approached me to source the finest fabrics and design a collection of undergarments with activewear attributes. They wanted performance lingerie which would wick away moisture and keep the wearer feeling fresh all day. The lingerie needed more feminine

Movmoda Read More »

L’acquaviT

L’acquaviT In December of 2010 I made the decision to follow a dream and launch my own swimwear collection. The concept was the idea of melding swimwear design with jewelry. The fabrics and trims I sourced were the best the industry had to offer. The launch of my collection was at the Miami Swim show,

L’acquaviT Read More »

Scroll to Top