Oakley As the merchandiser for the Technical Outerwear, Golf , Swimwear, and Surf collections, my focus was twofold: increase margins substantially and reorganize the collection, including missing entry price points. The Technical Outerwear category was growing in sales every year, due to well-designed products. However, it was losing money and suffered in volume, due to […]
K-Swiss Performance K-Swiss had a small selection of apparel when I joined the company. As the merchandiser, and sometimes fill-in designer, the apparel collection grew from under $1M in annual sales to over $12.5M in the three years I was there. The apparel and accessories developed into a broad selection spanning multiple collections, such as
K-Swiss Performance Read More »
K-Swiss Sportstyle Sportstyle was launched by K-Swiss for Fall Winter 2009. As the co-merchandiser for this collection, I provided feedback on line architecture, branding, theme, color, pricing, and distribution for the domestic U.S. market. The collection was designed out of Australia and Amsterdam. Sales came primarily from Asia and Europe. Working through assortment planning helped
K-Swiss Sportstyle Read More »
Mahana Villa An exceptional example of Pacific Modernism, Mahana Villa was converted from a private residence into luxury accommodation. This transformation took place over the course of a year. Of note, Mahana Villa served as site for the 2nd Annual Ora King Salmon Awards in 2013 and the reception site during the Royal Visit of
Mahana Weddings & Events Outside of wine, the wedding and event business was an important revenue driver for Mahana. Mahana was the premier wedding destination at the Top of the South of New Zealand. Special attention was paid to evolve the look and feel of the brand to speak to this consumer. Here are some
Mahana Weddings & Events Read More »
Mahana Estates I was selected by the Board of Woollaston Estates to spearhead the rebranding of the company. This project included the entire collection of wine for the domestic and international markets, as well as the additional business verticals (Cellar Door, Kitchen, Villa, Weddings & Events.) Previous to the rebrand project, the company had a
18th & Main Danny Ortega and Chris Eckhardt approached me to help them develop a collection of Men’s & Women’s apparel which forges Main Street style and performance apparel necessary for the Gold Course. We developed our own fabrics for tops and bottoms and created a unique collection fusing style inside and out of every
Ground I designed and merchandised a collection of Sportswear, including knits and wovens, as well as two streetwear inspired Outerwear jackets for men and women. I worked with the factory to source local fabrics in available colors. I was able to merchandise the color stories for each delivery out of those available. This collection launched
Movmoda Movmoda is a line of performance lingerie conceived by Kerry Mann and Nancy Swanson. Kerry and Nancy approached me to source the finest fabrics and design a collection of undergarments with activewear attributes. They wanted performance lingerie which would wick away moisture and keep the wearer feeling fresh all day. The lingerie needed more feminine
L’acquaviT In December of 2010 I made the decision to follow a dream and launch my own swimwear collection. The concept was the idea of melding swimwear design with jewelry. The fabrics and trims I sourced were the best the industry had to offer. The launch of my collection was at the Miami Swim show,
