K-Swiss Sportstyle Sportstyle was launched by K-Swiss for Fall Winter 2009. As the co-merchandiser for this collection, I provided feedback on line architecture, branding, theme, color, pricing, and distribution for the domestic U.S. market. The collection was designed out of Australia and Amsterdam. Sales came primarily from Asia and Europe. Working through assortment planning helped […]
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18th & Main Danny Ortega and Chris Eckhardt approached me to help them develop a collection of Men’s & Women’s apparel which forges Main Street style and performance apparel necessary for the Gold Course. We developed our own fabrics for tops and bottoms and created a unique collection fusing style inside and out of every
Ground I designed and merchandised a collection of Sportswear, including knits and wovens, as well as two streetwear inspired Outerwear jackets for men and women. I worked with the factory to source local fabrics in available colors. I was able to merchandise the color stories for each delivery out of those available. This collection launched
Movmoda Movmoda is a line of performance lingerie conceived by Kerry Mann and Nancy Swanson. Kerry and Nancy approached me to source the finest fabrics and design a collection of undergarments with activewear attributes. They wanted performance lingerie which would wick away moisture and keep the wearer feeling fresh all day. The lingerie needed more feminine
