K-Swiss Performance K-Swiss had a small selection of apparel when I joined the company. As the merchandiser, and sometimes fill-in designer, the apparel collection grew from under $1M in annual sales to over $12.5M in the three years I was there. The apparel and accessories developed into a broad selection spanning multiple collections, such as […]
K-Swiss Performance Read More »
K-Swiss Sportstyle Sportstyle was launched by K-Swiss for Fall Winter 2009. As the co-merchandiser for this collection, I provided feedback on line architecture, branding, theme, color, pricing, and distribution for the domestic U.S. market. The collection was designed out of Australia and Amsterdam. Sales came primarily from Asia and Europe. Working through assortment planning helped
K-Swiss Sportstyle Read More »
L’acquaviT In December of 2010 I made the decision to follow a dream and launch my own swimwear collection. The concept was the idea of melding swimwear design with jewelry. The fabrics and trims I sourced were the best the industry had to offer. The launch of my collection was at the Miami Swim show,
